nice to meet you

I help service business owners grow in a predictable, orderly way: without adding more people, more hours or more operations

I do it with custom software and business advice. My name is Mauro Zadunaisky: I have been building software for more than 20 years, across every industry you can imagine.

Anyone can build you software; AI can too. Sitting down with you to understand your business, and designing together the system that takes it to its next step: that part is not so easy to find.

Where I come from

2002

I started programming professionally

I began back when systems were built from scratch. Since then I have rolled out off-the-shelf products, built custom software and seen the inner workings of small, large and enormous organizations.
+300

I delivered projects across more than 50 industries

Auto parts, ports, television, agriculture, payroll, real estate, healthcare, pets, blockchain… websites and applications for every industry you can think of.
+5M

People using systems I built

Across every continent. Along the way I led technical teams in all kinds of companies, from large corporations to startups that were just getting started.
My own

I ran my own companies

With my own teams and processes that I designed and implemented myself. I built software for my own projects, and I also had failures: I learned as much from those as from the wins.

I have done every role

01
Analyst

Understanding the problem before the solution.
02
Designer

Making it usable without an instruction manual.
03
Developer

Writing the code, every single day.
04
Engineer

Making it hold up when the business grows.
05
Tester / QA

Breaking it before a client does.
06
Tech lead

Deciding how it gets built.
07
Team lead

Keeping people working well and willingly.
08
Product manager

Deciding what gets built and what does not.
09
Marketing

Making the product find its customer.
10
Copywriter

Writing what gets understood and sells.
11
SEO

Making sure you get found when people search.
12
Business consultant

Thinking through the model before the system.

Inside companies those twelve roles live apart: twelve salaries, twelve calendars and a game of telephone between all of them. That is where the 12 ninjas comes from: a ninja is not one more soldier in an army, it is someone trained well enough to cover on their own what takes other people a whole team. I went through all twelve roles, and today, with AI as leverage, I cover an entire project end to end.

My biggest edge is not technical

The technical part is there, of course: I have done every role and today AI gives me the leverage to cover them on my own. But that is not the biggest edge.

The biggest edge is understanding business: how value gets created and captured end to end, from the idea through the sale and the payment.

That is why I don't just build the software for you: I help you make the best decisions about how that software connects to your business, so we can design an operation that is simple, that puts first things first and that can scale.

Think of me as an architect

When you build a house you need blueprints: you sit down with an architect who understands what you need and turns it into something usable, good looking and possible. Software works the same way: I am not a developer who only takes orders, I am the person who builds the product with you.

My method came out of working on more than 300 projects for all kinds of companies: understand the business before writing a line of code, build the minimum that solves the problem, put it to use quickly and improve on what reality shows.

When something you ask me for does not quite add up, I tell you and we look for a better way together. AI will always say yes to you; I would rather tell you what I think.

What I do today

I work with owners of service businesses who:

Already sell and bring in revenue

The business works and has proved it. It is not an idea: it is a real operation, with real clients.
Know their industry inside out

Years of experience, reputation and deep knowledge of their field.
Are running into a ceiling on their growth

They know the next step is not working more hours: it is putting the operation in order so it can scale.
Some already have a system

Custom or off the shelf, it was their edge for years and now they have outgrown it, or nobody is left to maintain it. Evolving it, or rebuilding it on top of everything it taught them, is my job too.

What I believe

The business is a means, not an end.

You go into business to live better: if the business eats your life, something in the design is wrong.
Systems give back time and peace of mind.

They are not there to add technology for its own sake: they are there so you can decide with clarity and sleep better.
The system is an asset of your company.

Code, data and access keys in your name. Your company is worth more for owning its own digital asset, one that reflects the way you work.
Standing by you is part of the job.

The hard decisions in a business are almost never technical. I am here to think them through with you, not only to write code.

Outside the code

I have been actively training as a coach for twelve years, and what I learned there is that soft skills weigh as much as technical ones: listening, asking and standing by hard decisions is the other half of the craft, the half you cannot program.

Entrepreneur

I know what it takes to sell, to get paid, to build a brand and to sustain a team, because I did it with my own companies.
Coach

I train to work with people, not only with computers: managing people is half of any system.
Consultant

I help business owners make better decisions, crossing what I learned inside real operations with everything I studied along the way.