I've developed a custom standalone application to promote Mercado Libre's "Clips" social commerce platform in the Big Brother TV reality show. The primary challenge was to replicate the UX/UI and core user flow of the live Clips platform within a closed, offline environment.
Designed specifically for a large-scale, interactive smartphone totem, the application allowed contestants to browse a curated catalog of fashion items and select their outfits for the show. This tech-driven activation was central to the campaign's success, which generated over 22 million views and seamlessly showcased the Mercado Libre shopping experience to a mass audience.
client
Iberogram for Mercado Libre
industry
E-commerce / TV
date
2024
kind words
What they said
Mauro met a highly demanding deadline and delivered a result that exceeded the customer expectations. MercadoLibre's product department was impressed with the quality and accuracy emulating the current real application UX and design.
The Challenge
Mercado Libre needed to promote its "Clips" platform on Big Brother TV show, but the live application could not be used in the internet-restricted environment of the TV set. The task was to develop a high-fidelity, completely stable simulation that was visually identical to the real app and could run flawlessly on custom hardware during filming.
The Technical Solution
I've developed a robust standalone application from the ground up that emulated the core functionality of Mercado Libre Clips. Key development aspects included:
- High-Fidelity UX/UI Replication: Engineering the front-end to precisely mirror the official app's design, animations, and user interactions.
- Custom Backend & Data Management: Building a dedicated local backend for the marketing agency to manage the curated fashion catalog, allowing producers to easily update the items available to the contestants.
- Hardware Integration: Optimizing the application's performance and touch controls for a large-format, custom-built smartphone totem.
The Outcome
The flawless execution of the custom application provided and engaging in-show experience. It became the technological centerpiece of a viral marketing campaign that reached over 22 million views, effectively demonstrating the power of the Clips platform.
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