Acting as Fractional CTO and Advisor for Líquida, I transformed a complex, unstructured vision for a real-world asset tokenization platform into a rigorous, executable product strategy. By shifting the focus from mere coding to comprehensive business structuring and product definition, I guided the founders through a critical maturity process that clarified their value proposition and operational architecture.
Founder Joaquín Moscardi attests to this unique strategic impact, noting that unlike typical developers, my "empirical knowledge of digital business building processes" and ability to "guide managerial decisions" provided the essential structure needed to turn a chaotic concept into a tangible digital asset.
One thing is a developer who delivers lines of code; Mauro offers a completely different value proposition. His differential lies in his empirical knowledge of digital business building processes. It was Mauro's advice and expertise in structuring things that became a significant differential value... more »
The Context
Líquida began with a broad and ambitious vision. Initially conceived as an NFT marketplace focused on art, the founders' true long-term goal was far more complex: creating a platform for citizens to save money by purchasing tokenized real-world natural resources (like copper, sand, or wood) directly from producers, bypassing intermediaries and inflation.
The Challenge
When I joined the project, the initiative was in a chaotic state. The team had a clear desire but lacked a roadmap. Multiple business units were conflated into a single entity, and the product definition was vague. The founders—coming from industrial and creative backgrounds—lacked the methodology to translate their vision into a functional digital product.
The Solution
I acted as a Fractional CTO and Advisor, implementing a rigorous product development process that forced the team to make critical decisions.
- Business Structuring: I advised the separation of distinct business units, organizing what was previously a "chaos" of mixed ideas into a structured corporate architecture.
- Defining the "What": We moved from abstract ideas to concrete definitions. I enforced a strict procedure to define exactly what the platform would do, from the color palette to the specific mechanics of tokenization. This forced the founders to align (or disagree) early, clarifying the value proposition.
- Rapid Validation: We adopted a "fail fast, fail cheap" mentality. I helped the team understand that in digital business, validating ideas quickly with an MVP is more valuable than perfecting a theoretical product.
The Outcome
Although the project was eventually paused due to external regulatory hurdles and funding constraints at the time, the platform itself was successfully built and remains a functional asset owned by the founder.
More importantly, the process served as a massive lever for the founder's maturity. The rigorous development cycle I led transformed their understanding of digital businesses.
The founder credits this experience as his "MBA" in tech entrepreneurship, enabling him to approach his current ventures with much higher precision and success.
