Iberogram Clips was born from a strategic alliance between the digital marketing agency Iberogram and Latin America's e-commerce giant, Mercado Libre. This project was designed to empower sellers by providing an accessible solution for creating high-impact, professional video content for their product listings. The platform guides users through a simple, multi-step process to order professional video shoots. By integrating directly with the sellers' Mercado Libre catalog and automating key steps like script generation and talent selection, Iberogram Clips makes professional video production effortless, ultimately helping sellers enhance their product visibility, build customer trust, and significantly boost their conversion rates.
Client:
Iberogram
Industry:
Digital Marketing
Date:
July 2025 to date
Technical highlights
We integrated with Google's Gemini API to automate the scriptwriting process. The system leverages the AI to analyze product data pulled directly from Mercado Libre API listings (such as titles, descriptions, and key attributes) to dynamically generate compelling, conversion-focused scripts.
This AI-driven approach not only allows for the mass production of unique scripts at scale but also ensures each one is perfectly tailored to the specific product and the chosen video format. This integration was crucial in streamlining the creative workflow, reducing manual effort, and delivering relevant content to sellers in a fraction of the time.
